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Research papers

On changing roles and relations in German corporate banking

Corporate banking in Germany is going to go through some important changes: 1. Corporations will be less loyal to banks: the lead bank concept will be gradually lose its importance; 2. Profit margins in corporate banking will decline even further...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Renate Doeblin, Jürgen Doeblin
February 1, 1985
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Citation

Doeblin and Doeblin (1985a, February 01). On changing roles and relations in German corporate banking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-changing-roles-and-relations-in-german-corporate-banking


Research papers

Choosing the right product

Market research has developed several tools for selecting the optimal combination of product features. One of the methods which has become fairly popular within the last years is the "Trade-Off Model". With this method, utility indices are computed...

Catalogue: Seminar 1983: New Product Development
Authors: Detlef Baur, Jürgen Doeblin
November 2, 1983
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Citation

Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/choosing-the-right-product